HGTV - Spring is Here

Billboard

Bus King (side of bus/street car billboard) with extension

These blossoming paint chips decorated buses, newspapers and billboards around Ontario. The bus creative extends out of the ad's frame and onto the sides and window of the bus.
Concept: Munro Cullen

Showcase - Secret Diary of a Call Girl & Californication

Sensuous colour airbrushing and tight touch-evocative cropping set the Sexy-Not-Raunchy tone for these pairings of posters.
Copy: Steve Parker

Showcase - Pure Pwnage Posters & In-Game Ads

Pure Pwnage is a comedy about videogamers, which had a strong online following of their webisodes. To announce the new 'net to network' move to Showcase, much of the media was situated in the most likely place to find their hardcore gamer fanbase; within popular games.