2010

Showcase -Winter Campaign: Covert Affairs & Burn Notice Posters and Billboards

Showcase loves sexy. Its always loved sexy, but nowadays the desire is for a smart sexiness that will increase women’s viewership without losing its longstanding appeal to men. The brief for Showcase’s returning season of Burn Notice requested a tone that was “Sexy+Clever+Polished”. Likewise the Series Premiere of Covert Affairs called for a “Sexy+Stylish+Dangerous” tone.
Zoning in on the desired tone added up to a slick unified look for the two spy series that precisely struck the Sexy/Smart sweet-spot.

Showcase was deeply satisfied with Covert Affairs launching at more than double its estimate and Burn Notice launching at 11% over estimate (a strong accomplishment for a season 2). And achieving increased female viewership was the cherry on top.

Imaging & Design: Rob McNeil
Copy: Munro Cullen & Steve Parker

HGTV Winter

Photography by Jason George

Roncesvalles Health & Fitness Fair - Logo & Posters

Final Logo

Strip Posters

Logo Option

Great Heights Hoora (Team Event) - long scroll email invite

Slice - Saturday Nights

Tori & Dean Home Sweet Hollywood Poster

Illustration by Jenny McCracken

Real Housewives of D.C. poster

concept and collage

Wall Mural

Summer print advertising for Slice’s top two shows on Saturday Nights

Food Network - The Opener

Poster


 Wild Postings

Wall Mural

This campaign sought to launch the new show in a striking way and help build David Adjey’s profile as a Food Network celebrity. The Opener follows Adjey as a kind of tough-love antihero helping aspiring restauranteurs avoid disaster on opening day. So the creative was designed to have a contemporary action-poster aesthetic.
Photography: Jason George
Copy: Steve Parker

Canwest Coming Attractions - Upfronts Media Event

Shards in action on the big screen


Details of a section of wall graphics that wrapped around the entirety of the giant concession island


Shard graphics designed to obscure the view of the rival Citytv building otherwise seen out the windows, including window vinyls and a movie channel text mural.

The ‘Upfronts’ is a crucial annual media event in the television industry where returning hits and new shows launching in the Fall are showcased to the advertising industry.
I created the overall look for the event and developed the signage that redecorated the whole of Scotiabank Theatre (the venue). In doing so, I unwittingly made ‘shard’ the most used word around the office for a few weeks, as these colourful graphic elements founded the key visual theme. The look was created to work well with the theatre’s existing busy interior and dynamic structure and the colours were used to contrast the venue’s metallic look.

HGTV - Spring is Here

Billboard

Bus King (side of bus/street car billboard) with extension

These blossoming paint chips decorated buses, newspapers and billboards around Ontario. The bus creative extends out of the ad's frame and onto the sides and window of the bus.
Concept: Munro Cullen

Showcase - Secret Diary of a Call Girl & Californication

Sensuous colour airbrushing and tight touch-evocative cropping set the Sexy-Not-Raunchy tone for these pairings of posters.
Copy: Steve Parker

Showcase - Pure Pwnage Posters & In-Game Ads

Pure Pwnage is a comedy about videogamers, which had a strong online following of their webisodes. To announce the new 'net to network' move to Showcase, much of the media was situated in the most likely place to find their hardcore gamer fanbase; within popular games.

National Geographic Channel - Doggy Billboard Concept for The Dog Whisperer

A concept designed with the hearts of dog owners in mind. These 'billboards for dogs' were placed in various high traffic dog parks around Toronto selling pooches on the popular behavioural show hosted by Cesar Milan.
Design: Lindsay Dyson

History Television - The Nostradamus Effect

A nod to the Visual Thesaurus, used as a linking element for the convergences of doomsday theories explored by the show.