August 30, 2010

Food Network - The Opener


Poster


 Wild Postings



Wall Mural

This campaign sought to launch the new show in a striking way and help build David Adjey’s profile as a Food Network celebrity. The Opener follows Adjey as a kind of tough-love antihero helping aspiring restauranteurs avoid disaster on opening day. So the creative was designed to have a contemporary action-poster aesthetic.
Photography: Jason George
Copy: Steve Parker

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