This campaign was designed to highlight Showcase's rebrand by calling attention to the new logo. It became the star of the ad by using the context of the show, like House's Vicodin pills. The 'Big Logo' posters ran alongside the 'Big Faces' posters, which became the template for future Showcase print ads.
August 31, 2009
Showcase - Relaunch Logo Creative
This campaign was designed to highlight Showcase's rebrand by calling attention to the new logo. It became the star of the ad by using the context of the show, like House's Vicodin pills. The 'Big Logo' posters ran alongside the 'Big Faces' posters, which became the template for future Showcase print ads.
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