December 15, 2011
August 30, 2011
Showcase Fall 2011 Creative
Warehouse 13 Poster
Covert Affairs Platform Poster Pairing
Lost Girl Platform Poster Pairing
Royal Pains Subway Mural
Warehouse 13 Microsite
June 03, 2011
Shaw Media 2011 Upfronts - Signage & Graphics
Creative Direction & Design: Rob McNeil, Mark Vandervoet, Sam Lamb
May 14, 2011
Wedding Passport - Invite Design
The inside spread for a passport themed wedding invitation for my friends Maya and Ryan.
Image Creation and Design: Rob McNeil
Concept and Direction: Maya Contreras and Ryan Fung
April 10, 2011
History - The Kennedys Press Kit
Cover Page & Sampling of Spreads
After several large networks refused to air the controversial miniseries The Kennedys, History Television wanted to express its excitement for the series to the Media through a single Press Kit.
Its brief was full of disparate objectives that needed to be connected coherently. This is how we account for the brief’s ‘Magic Bullet-Point Theory’:
First the Kit presumably must be visually striking, allowing entry with a modern aesthetic while referencing an era several generations back. It would then continue on at a 17 degree angle to feature the show’s top tier talent one gorgeous full-page photo at a time, while at the same time burrowing itself into the show’s content with engaging commentary throughout, keeping the reader turning pages left, then right, then left, then right. At this point a pristine dvd bearing the campaign’s key art would emerge allowing the reader to exit the kit with escalating momentum to watch the screener.
That’s some Kit.
And several unique Publicity opportunities resulted from it, as well as a number of positive reviews that were later leveraged in the campaign creative.
Press Kit created and designed by Rob McNeil & Mark Vandervoet
Press Kit created and designed by Rob McNeil & Mark Vandervoet
April 08, 2011
TvTropolis - Wipeout Canada
Poster
Poster with vinyl ball extensions
Poster with vinyl ball extensions
Flex form newspaper ad (in Metro's movie listings)
April 07, 2011
March 09, 2011
February 23, 2011
February 22, 2011
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