Shards in action on the big screen
Details of a section of wall graphics that wrapped around the entirety of the giant concession island
Shard graphics designed to obscure the view of the rival Citytv building otherwise seen out the windows, including window vinyls and a movie channel text mural.
The ‘Upfronts’ is a crucial annual media event in the television industry where returning hits and new shows launching in the Fall are showcased to the advertising industry.
I created the overall look for the event and developed the signage that redecorated the whole of Scotiabank Theatre (the venue). In doing so, I unwittingly made ‘shard’ the most used word around the office for a few weeks, as these colourful graphic elements founded the key visual theme. The look was created to work well with the theatre’s existing busy interior and dynamic structure and the colours were used to contrast the venue’s metallic look.
Details of a section of wall graphics that wrapped around the entirety of the giant concession island
Shard graphics designed to obscure the view of the rival Citytv building otherwise seen out the windows, including window vinyls and a movie channel text mural.
The ‘Upfronts’ is a crucial annual media event in the television industry where returning hits and new shows launching in the Fall are showcased to the advertising industry.
I created the overall look for the event and developed the signage that redecorated the whole of Scotiabank Theatre (the venue). In doing so, I unwittingly made ‘shard’ the most used word around the office for a few weeks, as these colourful graphic elements founded the key visual theme. The look was created to work well with the theatre’s existing busy interior and dynamic structure and the colours were used to contrast the venue’s metallic look.
